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California State University, Monterey Bay

Social Media, Digital Content and Communications Traffic Coordinator
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Position Number: 1742496
Location: Seaside, CA
Position Type: Public Relations, Marketing and Communications

Social Media, Digital Content and Communications Traffic Coordinator

Classification: Public Affairs / Communications Specialist II
Department Name: University Communications
Job Number: MB2019-PC2604
Status: Open Until Filled.Apply today! Application Screening Begins: Monday, January 13, 2020
Priority Screening Date: 01/12/2020
Recruitment Status: Apply today! Application Screening Begins: Monday, January 13, 2020

Position Description:
Powered by an inspiring Founding Vision Statement, California State University, Monterey Bay (WWW.CSUMB.EDU) is a comprehensive, mid-sized four-year university whose staff and faculty help transform student lives by emphasizing project-based learning, requiring service learning, and promoting multicultural and global perspectives on and beyond the campus community. CSUMB is both an MSI and HSI and has a vibrant, diverse student body of nearly 7000 students and growing. Our faculty and staff, many of whom live in campus housing, appreciate living and working about one mile from the shores of the beautiful Monterey Bay. As one of the 23 campuses in the California State University (CSU) system, we offer excellent benefits, including housing, and competitive salaries for our faculty and staff. During our 25th Silver Anniversary Celebration in 2019-20, we will complete two major building projects: the College of Arts, Humanities and Social Sciences and the Student Union. By 2030, CSUMB's sustainability initiative is to be carbon neutral.

PURPOSE:

Under the general direction of the Director of Communications & Marketing, the Social Media, Digital Content & Communications Traffic Coordinator serves as the first point-of-contact for University Communication's creative team. The Coordinator maintains the university's social media accounts and engages its followers as well as maintains web content and other electronic communications channels. In addition, communications projects are completed on time and on budget; and performs a variety of administrative and technical duties such as daily work flow project coordination, database and archive maintenance, and proofreading.

ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to, the following:

Maintains an active, engaging, positive social/digital media presence for CSUMB accounts on platforms. Creates, curates, produces, and posts information (including written content, photos and videos) that keep the community abreast of current CSUMB news, happenings and events, responds to posts and comments, and properly markets the message of the University in order to reach goals and objectives. Edits photos and short videos prior to posting with Adobe Creative Cloud or similar software. Uses social media management tools, schedules content, and create reports to evaluate effectiveness.
Manages the department's digital marketing content creation and distribution including electronic invitations, RSVPs, web content and email. Content creation includes editing and sizing photos, web objects and editing HTML snippets and tags to correct display issues and create desired content design.
Assigns, tracks and coordinates complex projects with the assigned creative team through production using work-flow processing tools and project management strategies. Ensures all stakeholders meet established and agreed upon deadlines. Oversees project schedules, monitors budgets and anticipates deadlines and approvals. Revises schedules as needed. Conducts regular status meetings. Works with job owners to gather and approve content. Archives finished projects in accordance with records retention schedules and customary practices. Creates and maintains reports.

Other Functions:

Works with print and broadcast media to book advertising and follow media schedules.
Performs other job-related duties and special projects as assigned.

Knowledge, Skills and Abilities:
Knowledge: Working knowledge of and ability to apply standard theories, practices, principles and techniques related to communications in the public affairs, media, marketing, and/or sports information areas. Thorough knowledge of and ability to use effectively media outlets including planning media coverage and media publicity campaigns for the university and events. Thorough knowledge of web communication techniques, vehicles and formats. Working knowledge of copyright and other applicable laws pertaining to publications and the media. Knowledge of interview techniques and the ability to define and deliver media messages. Working knowledge of marketing and research techniques and methods. Working knowledge of applicable software packages.

Skills: Strong story development and journalistic writing skills, as well as advanced editorial skills. Exceptional interpersonal skills, including strong public speaking, listening and interpretive skills. Strong writing and editing skills to quickly produce clear and concise standard documents for internal and external publication.

Ability to: to build and manage more sophisticated media contacts; effectively use web technology to achieve communication goals; analyze and select pertinent facts and integrate them into communication vehicles; apply market research to identify communication needs and target audiences; provide lead work direction; appropriately handle sensitive and confidential information. Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage.

Minimum Qualifications:
Entry to this classification requires knowledge of the fundamentals of public affairs and/or media relations, and/or some exposure to marketing and marketing research. This background normally is obtained through a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience. In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential to initial entry to this classification.

Specialized Skills:
Experience as a social media contributor in a fast-paced environment. Ability to create and manage marketing campaigns around using standard social media tools, tactics, and principles. Experience analyzing analytics and making both quantitative and qualitative assessments. Able to manage a team of student assistants for content acquisition and creation.

Working knowledge of social media management systems (e.g. Hootsuite). Working knowledge of image processing (e.g. Lightroom), graphic design (e.g. Photoshop, Illustrator) and video post-production (e.g. Premier). Basic knowledge of HTML, able to edit and place snippets and identify common tags and their function to correct display issues.

Experience as a communication traffic coordinator in a creative or studio environment working with skilled creative staff, managing their daily schedules using online productivity software, assigning complex projects, and meeting budget and due date deadlines. Strong proofreading skills with a thorough knowledge of leading style guide manuals. Outstanding time management skills; ability to coordinate logistics and execute all project details with an awareness of deadlines and attention to detail. Skills and flexibility to work cooperatively as a team member in a busy office.

Proven ability to learn new systems in a fast-paced environment. Ability to work under the pressure of tight deadlines. Advanced proficiency with of cloud computing, productivity and collaboration tools (e.g. Google Apps).

Preferred Qualifications:
Working knowledge of agency project management software (e.g. Function Point). Use of content management systems and email marketing systems (e.g. Mail Chimp).

Technical fluency with Microsoft Office Professional Suite; Google G-Suite; Oracle-PeopleSoft/ Common Management System or equivalent information systems; drives; and internet browsers. Highly desirable: Demonstrated understanding of and commitment to CSUMBs Founding Vision Statement.

Special Conditions of Employment:
SPECIAL CONDITIONS OF EMPLOYMENT & POSITION DESIGNATIONS:

All offers of employment are contingent upon the successful completion of a background check (including a criminal records check)
The person holding this position is considered a mandated reporter under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
This position will have a duty to report to the Campus Title IX Officer information pertaining to victims of sex discrimination, sexual harassment, sexual misconduct, dating/domestic violence, and stalking as required by CSU Executive Order 1095.
Must possess and maintain a valid license to drive in the State of California, pass the Defensive Training Class, and be insurable under the Universitys liability coverage.
May require occasional evenings and/or weekend work.

PHYSICAL ENVIRONMENT

Compensation and Benefits:
POSITION INFORMATION:

Type of Appointment: Full-Time, Probationary
Collective Bargaining Unit: Clerical & Administrative Support Services (CSUEU)
Anticipated Campus Hiring Salary: Low $4,000s/month
CSU Salary Range
FLSA Status: Exempt

CSUMB offers a premium benefit package that includes outstanding vacation, health, dental & vision plans; a fee waiver education program; membership in the California Public Employees Retirement System (CalPERS); and 14 paid holidays a year. For more information, visit: CSU Benefits R09. Additionally, University Corporation at CSU Monterey Bay provides access to affordable campus housing based on availability, visit: Employee Housing.

How to Apply:
To apply, visit https://csumb.peopleadmin.com/postings/5602

For full consideration, applicants must complete the required online application prior to the priority screen date found at csumb.edu/jobs. Application submissions received after the application screening date will be reviewed at the discretion of the University. Materials submitted become the property of CSUMB and will not be returned.

CSUMB is not a sponsoring agency for staff or management positions.

Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose by contacting University Personnel at (831) 582-3389. For computer/online access you may visit the Tanimura and Antle Family Memorial Library (map). All employees must be eligible for employment in the U.S.

GENERAL INFORMATION:

CSUMB hires only individuals lawfully authorized to work in the United States and is an E-Verify employer. In compliance with state and federal crime awareness and campus security legislation, including The Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, California Education Code section 67380, and the Higher Education Opportunity Act (HEOA), the Cal State University, Monterey Bay Annual Security and Fire Safety Report is available at https://csumb.edu/clery.

CSUMB is a smoke and tobacco-free campus.

AFFIRMATIVE ACTION/EQUAL OPPORTUNITY EMPLOYER:

CSUMB is an Equal Opportunity Affirmative Action employer. We consider qualified applicants for employment without regard to race, color, religion, national origin, age, gender, gender identity or expression, sexual orientation, genetic information, medical condition, pregnancy, marital status, veteran status, or disability.