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Partner Marketing Strategist
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Position Number: 2157206
Location: Charles Town, WV
Position Type: Public Relations, Marketing and Communications

Partner Marketing Strategist

Requisition Number: PARTN02127
Location: Online / Remote

The Partner Marketing Strategist is responsible for driving and delivering strategic B2B marketing support for the American Public University System, helping to ensure the team meets its business goals to acquire new partners and convert students within existing partners. This position will develop and oversee marketing strategies that map to increasing ROI for partner organizations and aggressive topline revenue goals. The strategist will own and maintain the vision for the partner go-to-market plan and the partner marketing lifecycle from concept to results management.

Essential Functions:

Drives and delivers the marketing strategy for acquiring new partners, engaging and activating existing partners, and re-engaging inactive partners
Project manages new partner acquisition, activation, and enablement sales and marketing tactics and processes
Partners closely with other marketing functional leaders (paid media, social media, content, SEO, email, creative, interactive) and sales team to continuously enhance and evolve marketing tactics
Owns the end-to-end test and optimization plans of assets, including concepting, roadmaps, and reporting results
Partners closely with analytics to develop dashboards and reporting to monitor and optimize lifecycle metrics
Collaborates with the Outreach team to maintain and build segmentations within APUS' total addressable market
An expert in the buyers we serve and champion a world-class buying experience
Oversees operational processes related to the acquisition and development of partners and the students they drive to our university
Manages sponsored events, speakership opportunities, and conferences, overseeing planning and execution for quantifiable results
Co-develops sales tools to support acquisition and lead generation efforts
Performs other duties as assigned

Work Environment and Physical Demands:

The opportunity can be performed remotely.
Requires high speed internet connection, a dedicated work space within place of residence, and the capability to telecommute.
Travel, as needed, to company office locations.
Position infrequently requires evening and weekend hours when events and project deadlines arise.
Ability to quickly respond to needs and attend live events and opportunities, particularly in the DC Metro region.
Must be within commutable distance from DC Metro region.

Required Skills:

Core:

Proficient in B2B and B2B2C strategy, as well as account-based marketing
Experience analyzing and/or managing marketing campaign executions
Ability to balance project deliverables among existing resources and within deadlines.
Strong and agile project management and communication skills with demonstrated ability to interact with marketing and sales teams
Strong client management skills in nurturing relationships and processes
Ability to thrive under ambiguity
Adept at the intersection of strategy and execution, comfortable both designing go-to-market strategies and leading their execution where needed
Excellent analytical skills to assess performance drivers and interpret results
The ability to work with all levels of management/staff and across departments to collect info and build consensus; the ability to motivate and drive teams to meet task deadlines.

Support:

Knowledge of Salesforce and Marketo lead flows helpful
Agency experience helpful

Education and Experience:

Required:

BA or BS degree with marketing or similar concentration
Demand-generation experience throughout the entire B2B and B2B2C campaign lifecycle, from concept to post-launch analytics
Experience managing cross-functional projects

Preferred:

5-7 years of integrated B2B marketing experience
Solid experience initiating and managing customer relationships

Compensation and Benefits:

American Public Education, Inc. seeks to offer a competitive salary and benefit package. This opportunity pays between $60,000 and $68,000 annually commensurate with experience.
For additional information on our benefits please click the following link: https://www.apus.edu/about/careers/staff .

Required for LinkedIn Job Posting: #LI-Remote

To apply, visit https://recruiting.ultipro.com/AME1070/JobBoard/b66d4325-6be5-4691-ab44-c96532dee1ff/OpportunityDetail?opportunityId=563611b2-a083-47b2-aef8-c2ad838306f7