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MiraCosta College
  • Position Number: 1168206
  • Location: Oceanside, CA
  • Position Type: Communications - Public Relations and Advertising

Director, Public & Governmental Relations, Marketing and Communications

MiraCosta College

To view the full job posting and apply for this position, go to:

Discipline or Department: Public Information Office

Position Type: Staff/Classified

Hourly Rate or Monthly Salary: Starting $9,585.25 per month

Working Hours: One regular, full-time, overtime exempt position, 40 hours per week, 12 months per year on the Oceanside campus. The work schedule will be Monday through Friday, 9:00 am - 5:30 pm. The person selected for this position will be subject to assignment to any district facility during any hours of operation.

Special Instructions to Applicants:
Apply and submit application materials through MiraCosta College's online application system at Once you are in the system, we strongly advise you to read the information on "How to Apply" and the FAQs (Frequently Asked Questions) before starting the application process.

In order to be considered for this position, you must submit the following documents directly in the online system and finish applying and receive a confirmation number by 11:59 PM on the closing date:

1. Application for classified employment on which you list all relevant experience.

2. A cover letter addressed to the "Screening and Interview Committee" specifically describing how you meet the desirable qualifications and the representative duties.

3. A current resume or curriculum vitae summarizing your educational background and experience.

4. Transcripts of college coursework which provide evidence of meeting the minimum qualifications as stated above. Unofficial or legible photocopies are acceptable. If a degree(s) was earned, the transcripts must state that the degree was awarded. Any degree/coursework used to satisfy the minimum qualifications must be from a postsecondary institution accredited by an accreditation agency recognized by either the U.S. Department of Education or the Council on Postsecondary Accreditation. If your degree(s) is from a college or university outside of the United States, you must submit a detailed evaluation from a professional evaluation agency. To view a list of agencies approved by the California Commission on Teacher Credentialing, go to NOTE: When you "APPLY FOR THIS POSTING," you will eventually be asked to answer the additional question(s) listed below. Your answers will appear toward the bottom of the application form.

1. MiraCosta College is an Equal Opportunity Employer with a commitment to diversity. Describe your own commitment to diversity and how you will meet the minimum qualifications of "sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability and ethnic background of community college students."

The screening and interview committee will review application materials three to four weeks following the closing date. Applicants selected for interview will be contacted by phone; those not selected for interview will be notified by e-mail once interview candidates have been scheduled.

Offer of employment to the person selected for this position is contingent upon 1) successful completion of a pre-placement physical exam at district expense; 2) submission of a current tuberculosis test clearance; 3) proof of eligibility to work in the United States; and 4) fingerprint clearance.

Individuals with qualified disabilities who need accommodation with any aspect of the application and/or interview process should contact Human Resources at 760.795.6854 at least five days prior to the closing date.

Retired STRS members are not eligible for these positions.

Basic Function and Other Details:
Under the direction of the Associate Vice President for Institutional Advancement and in conjunction with the Superintendent/President, create and implement the District's governmental relations, marketing, and communications program including public affairs and legislative advocacy, public information, media and community relations, advertising and recruitment, crisis communication, District publications, campus signage, customer service and public events.

Representative Duties:
1. Monitor and report on national and state legislation affecting community colleges. Develop, implement and promote strategies to advance District initiatives to legislators, elected officials, officers and staff of other governmental and community agencies, and other internal and external constituencies. [E]

2. Cultivate relationships and effectively advocate District interests with local, state, and federal elected and appointed government officials and the California Community Colleges Chancellor's Office. Serve in a leadership role for the San Diego Imperial Counties Community College Association.

3. Facilitate District involvement in regional and statewide organizations and coalitions focused on legislation, economic development and communications/marketing.

4. Assist the Superintendent/President and executive staff with executive communications. Advise the Superintendent/President regarding public and internal community relations issues. [E]

5. Serve as official District spokesperson, act as the District's primary liaison with the news media, and direct the preparation and dissemination of news releases. [E]

6. Establish rapport and relationships with area newspapers and other mass media outlets, including those serving minority or non-English speaking communities. Communicate a positive image of the college at the community, state and national level. [E]

7. Develop, implement and direct District-wide public information, media relations, marketing, and social media strategies and activities. Responsible for brand building; the planning, development and production of in-house promotional materials including the credit and noncredit course schedules and annual report; and the organization of district promotional activities such as dedications, grand openings, recruitment and promotional activities. [E]

8. Serve on district enrollment management and planning task forces and provide leadership in developing marketing, promotional and public relation activities and materials to support outreach, visibility, recruiting, and enrollment management strategies.

9. Develop and maintain internal and external communications designed to keep District employees and the general public informed of District events and accomplishments.

10. Develop and maintain the content of the District website. Utilizing web analytics, work with staff in Academic Information Services to maintain accuracy, currency, functionality and user-friendliness of the website. [E]

11. Serve as the district point of contact for information requests including those falling under the California Public Records Act (CPRA). Understand the CPRA and respond accordingly. Maintain records of CPRA requests. Develop and update Board policy and procedure for responding to public records requests. [E]

12. Direct crisis communications and communications related to emergency preparedness/planning. Serve as District Public Information Officer on the district Emergency Management Team. [E]

13. Develop and administer the department budget. [E]

14. Select, train, supervise and evaluate assigned staff. Direct the work of staff, consultants, graphic artists, printers, photographers and others involved in projects and programs of the Office of Governmental Relations, Marketing and Communications. Supervise operation of the District switchboard and automated telephone system. [E]

15. Develop and maintain campus signage/wayfinding systems and maps as needed and maintain accuracy of campus signage.

16. Perform related duties as assigned.

Type of Benefits:
A full benefit package which includes employee and dependent medical, dental and vision plans; $100,000 life insurance; income protection insurance; and membership in the California Public Employees' Retirement System (CalPERS).

Minimum Qualifications:
To be eligible for this position, you must meet and provide evidence of the following minimum qualifications:

1. Bachelor's degree with a major in Communications or related field from an accredited institution or the equivalent.
(To view MiraCosta College's equivalency guidelines for classified positions go to d_Positions.pdf.)

2. Minimum of five years of increasingly responsible experience in public information, government relations and marketing; experience developing and implementing public information/public relations programs.

(IMPORTANT: For work experience, one "year" is defined as equivalent to 40 hours per week for 12 months, or at least 2,080 hours)

Desirable Qualifications:
1. A Master's degree in public relations, political science, communication, marketing, or related field; 2. Two years of supervisory experience; 3. Proven record of executive level decision making; 4. Demonstrated experience with social media tools and strategies; 5. Prior experience with brand development and management.

Licenses and Other Requirements:

Closing Date: 3/9/2018

First Screening Date:

Human Resources Contact Information: or 760.795.6854

About MiraCosta College
The MiraCosta Community College District is one of California's 114 public community colleges. The district includes the communities of Oceanside, Carlsbad, Encinitas, Cardiff, Olivenhain, Leucadia, Solana Beach, Rancho Santa Fe, Del Mar, Carmel Valley, and parts of Camp Pendleton.

MiraCosta offers undergraduate degrees, university-transfer courses, career-and-technical education, certificate programs, basic-skills education, and lifelong-learning opportunities, as well as a Bachelor of Science degree in Biomanufacturing.

The district operates two campus sites and two centers, and offers a robust online education program. The Oceanside Campus, serving approximately 10,500 students, is located on a panoramic 121-acre hilltop site with views of the ocean and mountains. The San Elijo Campus is located in Cardiff, 17 miles south of Oceanside, and attracts more than 3,000 students. The Community Learning Center in downtown Oceanside hosts about 2,500 students in the college's noncredit programs including English as a Second Language, the Adult High School Diploma Program, and other tuition-free, noncredit classes. The Technology Career Institute (TCI) in Carlsbad is part of the colleges Career Education Department. It offers our local community members the opportunity to enhance their lives and their careers with low-cost, hassle-free classes, workshops, and programs, as well as certificate programs to train skilled workers in industries such as high-tech manufacturing, maritime technology, and emerging technologies. The Small Business Development Center (SBDC) located at the TCI provides resources, workshops, and leadership programs for small businesses and serves all of North San Diego and Imperial Counties. The Veterans Business Outreach Center (VBOC), also located at the TCI, provides entrepreneurial development services such as business training, counseling, and mentoring, as well as referrals for eligible veterans and military spouses owning or considering starting a small business enterprise in Santa Barbara, Ventura, Los Angeles, Orange, Riverside, San Bernardino, San Diego and Imperial Counties.

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